Catalyzing MBA Enrollments

Challenge

A Kentucky-based higher education institution aimed to grow enrollments for its Master of Business Administration (MBA) program. With a competitive market and a need to engage professionals seeking career advancement or career changes, the university required a targeted strategy to attract high-quality applicants and build a robust pipeline.

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Solution

DailyVest partnered with the university to design and implement a customized engagement model. Key strategies included:

• Targeted List Generation: Built and enhanced a database of potential students, ensuring outreach was focused on high-potential prospects.
• Personalized LinkedIn Outreach: Engaged professionals directly through tailored LinkedIn campaigns, emphasizing the program’s unique value.
• Automated Communication Workflows: Streamlined engagement through sales automation tools, improving response rates and reducing administrative workload.
• Inquiry-Driven Email Campaigns: Deployed personalized email communications to address prospects' specific needs and aspirations.
• Sustained Interest Through Newsletters: Delivered monthly newsletters via LinkedIn and email, keeping the program top of mind for potential applicants.
• Performance Insights: Provided detailed metrics and market insights to continuously refine the approach and improve outcomes.

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Results

In just four months, DailyVest achieved measurable success:

• 10% increase in MBA enrollments: Marking a significant boost in program growth.
• 53 direct inquiries: High-quality conversations with interested prospects.
• 39 future candidates identified: Building a pipeline for sustained enrollment.
• Database expanded to 8,462 potential students: Creating a strong foundation for ongoing engagement.

The university was so impressed by the outcomes that they extended the partnership for an additional ten months and expanded DailyVest's approach to another master’s program.