Driving Long-Term Growth for Graduate and Doctoral Programs

Challenge

A DC-based private university sought to enhance lead generation and enrollment for six of its graduate programs, including Master’s and Doctoral offerings. Facing challenges such as building awareness, nurturing prospective students, and identifying the ideal student persona for each program, the university needed a comprehensive strategy to drive inquiries, applications, and enrollments.

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Solution

DailyVest partnered with the university to implement a strategic, multi-channel engagement approach tailored to each graduate program. Key initiatives included:

• Targeted Lead Generation: Built and refined databases of potential students based on program-specific criteria.
• Multi-Channel Engagement: Conducted outreach through personalized email campaigns, LinkedIn messaging, and curated content.
• Enhanced Program Awareness: Managed and ghostwrote LinkedIn content for key admissions leadership, driving visibility and engagement.
• Performance Insights: Provided detailed metrics to evaluate campaign effectiveness and refine strategies for better outcomes.
• Pipeline Development: Focused on identifying future opportunities to sustain enrollment growth over time.

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Results

• Application Growth: Achieved a significant increase in applications across targeted programs.
• Engagement Success: Consistently engaged with high-quality leads through personalized LinkedIn and email outreach.
• Future Pipeline: Identified a robust pipeline of prospective students for sustained enrollment growth.
• Improved Visibility: Enhanced program awareness through targeted campaigns and leadership-level LinkedIn content.

By employing proactive, multi-channel engagement and data-driven insights, the university experienced a measurable impact on graduate program growth and is positioned for continued success.

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Key Quote

"DailyVest's strategic support helped launch our MPP program, driving 33% of the first cohort's enrollment and building a robust pipeline of qualified candidates, with additional students already enrolled for the next start term."

– Associate Vice President of Graduate and International Enrollment Strategy