Elevating Applications and Engagement for Adult and Graduate Learners

Challenge

An Illinois-based higher education institution sought to increase applications for its Master’s Degrees in Business and Non-Profit Management, as well as Degree Completion Programs for adult learners. With a target audience of professionals seeking career advancement, the university needed to shift from reactive, post-application interactions to proactive, early-stage engagement to build meaningful connections and drive applications.

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Solution

DailyVest partnered with the university to implement a tailored engagement strategy designed to resonate with the target audience. Key actions included:

• Targeted List Refinement: Developed and enhanced databases to identify high-potential prospects.
• Personalized LinkedIn Outreach: Crafted outreach strategies that addressed the unique aspirations of professionals in business and non-profit sectors.
• Sales Automation Integration: Streamlined communication workflows for efficient and consistent engagement.
• Inquiry-Driven Email Campaigns: Designed campaigns that addressed specific interests and encouraged further exploration of the programs.
• Sustained Momentum: Delivered monthly newsletters via LinkedIn and email to maintain interest and reinforce the university’s value proposition.
• Performance Analytics and Insights: Provided detailed metrics to track progress, refine strategies, and ensure optimal outcomes.

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Results

DailyVest's strategic engagement model yielded transformative outcomes:

• 40% application increase: A remarkable boost in applications for the targeted programs.
• 15–25 monthly interactions: Consistent, high-quality engagement with prospective students.
• Database expanded by 3,201 potential students: Enriching the university’s prospect pool and strengthening its pipeline.

By shifting from post-application efforts to proactive, early-stage engagement, the university experienced a significant improvement in application numbers and candidate quality. DailyVest's approach underscored the power of preemptive communication in transforming student engagement.