Strengthening Referral Networks for a Leading Behavioral Health Provider

Challenge

A leading behavioral health provider specializing in Partial Hospitalization (PHP) and Intensive Outpatient Programs (IOP) aims to expand its referral network and improve access to care in both existing and new regions. The organization seeks a more personal and targeted approach to engage key referral sources, including providers, therapists, and schools, while addressing the unique needs of different verticals.

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Solution

Since 2021, DailyVest has partnered with the organization to design a customized outreach strategy that emphasizes authentic, relationship-driven engagement. This long-term collaboration includes tailored campaigns for specific referral verticals such as schools, outpatient facilities, and hospitals. Key initiatives include:

• Targeted Referral Partner Outreach: Develops, maintains, and continues to expand a database of high-value referral sources within each vertical, ensuring tailored messaging for specific audiences.
• Personalized Messaging Per Vertical: Highlights the provider’s unique value to each audience, such as expedited referrals for hospitals, student-focused mental health support for schools, and flexible treatment pathways for outpatient facilities.
• Multi-Channel Engagement: Conducts outreach through personalized emails and LinkedIn messages to engage referral partners effectively.
• Performance Metrics: Delivers detailed engagement reports to track the impact of outreach efforts and refine strategies as needed.
• Ongoing Relationship Building: Maintains continuous communication with prospective partners to nurture interest and strengthen connections.

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Results

• Expanded Referral Network: Activates 50–60 net new referral partners per month, facilitating meaningful introductions with the outreach team.
• Increased Engagement: Secures 80–150 monthly responses from targeted outreach efforts, ensuring consistent follow-up and engagement.
• Robust Prospect Database: Builds and continuously updates a database of 40,000+ referral sources, supporting sustained outreach and future growth.

Through a sustained, collaborative partnership since 2021, DailyVest continues to help the organization scale its referral network, improve access to care, and reinforce its leadership in behavioral health services.

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Key Quote

"DailyVest gives us hours back in our day to focus on relationships and finding people in need of high-quality mental health care, with fewer resources. This has resulted in cost savings while maintaining control over our messaging."

– Senior Vice President of Strategic Partnerships and Marketing, Compass Health Center